It looks like you're trying to build a brand.
Ben Acott: fractional CMO and growth advisor for consumer brands. Founding CMO at Feastables (MrBeast), early growth at Manscaped, CEO & CMO at Onnit, founder of Magnetic Labs.
building $B brands since Dreamweaver
Hi, I'm Ben. I've been on the internet since 1999, back when we laid pages out in tables and prayed to the Flash gods. Since then I've been founding CMO at Feastables with MrBeast, early growth at Manscaped through a billion-dollar valuation, and launched Willie Nelson's cannabis beverage line to $80M in year one. Along the way I've broken Shopify, crashed a few thousand storefronts, and built brands your group chat already knows.
Today I run Magnetic Labs, my venture and growth studio, building brands with the biggest celebrity talent on earth. That's where the big builds go. This page is for the smaller stuff: an hour, a roast, a fractional seat, a phone that gets answered.
I don't do "best practices." I build brands that hit like a movement. Sign the guestbook on your way out.
ACTUAL PHOTO · 2026
| Door #1 — an hour · on Intro | What you get | Price |
|---|---|---|
| The Roast | Send your site, ads and product page. I tell you what's wrong and what to do Monday. Popular with founders who are sick of nice feedback. | Introbook direct |
| Strategy 1:1 | One problem, one hour, one plan. Launches, creator deals, positioning, hiring your first growth lead. | Introbook direct |
| CMO mentoring | For marketing leaders who want a sparring partner who's sat in the seat and been fired from it. | Introbook direct |
| Door #2 — a quarter or more · by application | What you get | Price |
| Fractional CMO | I join your exec team. Brand, creative, growth architecture, hiring, the Shopify stack. Executive leadership without the exec comp. 3–6 months. | from $12kper month |
| 90-day growth sprint | For CPG brands with traction. Strategy workshops, creative direction, performance setup, and a team trained to keep it running when I leave. | from $12kper month |
| Advisory retainer | Monthly strategy sessions, creative reviews, and a phone that gets answered. For CMOs and teams who want the reps without the seat. | Aska few at a time |
A consumer brand operator and fractional CMO. Founding CMO at Feastables with MrBeast, early growth at Manscaped, launched Willie Nelson's cannabis beverage brand, CEO & CMO at Onnit, and founder of Magnetic Labs, a venture and growth studio building brands with celebrity talent. Building on the internet since 1999.
Smaller engagements (a one-hour strategy session, a brand roast, CMO mentoring) are booked on Intro. Larger engagements (fractional CMO from $12k/month, 90-day growth sprints, advisory retainers) are by application through the form on this page. Full brand builds run through Magnetic Labs.
For an hour: intro.co/benacott. For anything bigger: hit "Work with me," answer four questions, and Ben replies personally within 48 hours.
Consumer and CPG brands between roughly $5M and $500M that want to grow through culture, creators and product, not paid media alone. Founders, CMOs, and PE/VC portfolios.